Fun Wine
Fun Wine is Christina Aguilerra’s alcoholic cocktail company. The brand is inspired by music, art, fashion, and the vibrant culture and vibe of Miami. They collaborated with Miguel Paredes, a New York City-raised graffiti artist to create their labels.
A lifestyle Fun Wine photo by Zachary Dripps
I originally connected with Fun Wine through Ashley Vasquez. She was contracted as their social media strategist and asked for help creating new content for Fun Wine’s social and online presence.
Since then, I have produced and filmed a number of social campaigns for Fun Wine. For most projects, I take on the roles of line producer, casting agent, photographer, and videographer. Between Ashley Vasquez, Devin Weakland, and myself, we produce photo shoots with a 10 to 20-person crew and multiple locations in order to create organic social content for Fun Wine’s next few months. This included reels and photography.
Models Cyn Radolovic and John Washington pose for a Fun Wine photo taken by Zachary Dripps
In addition to projects producing photo and video shoots for Fun Wine, I have also created this animation. It is a business-to-business advertisement to educate alcohol retailers on Fun Wine’s Cafe Graffiti collection. I created all assets in Adobe Photoshop, animated the character plus synced his lips to the narration using Adobe Character Animator, and then composited the layers of the final video in Adobe After Effects.
Cafe Graffiti Animation
Behind the scenes clip of Matt Young from Young One Studio and model Yessi Sanchez
(from left to right) Matt Young, Alex Michael Torres, Mercy Moore, and Miranda Yacobucci posing on set for a photo. Zachary Dripps’s camera plugged into the computer for Ashley Vasquez to review footage
As a new brand in a competitive beverage industry, Fun Wine needed to spread the word about its fun, flavorful products, building a brand and driving revenue. We elevated DTC eCom efforts, established email marketing from the ground up, including custom designed automated emails for abandoned carts, welcome flows, post purchase reviews, and more, created a cohesive social media presence through visuals and copywriting, serving to connect with our target consumer, but also to our B2B buyers, and led organic, paid, influencer, and UGC activations
A Fun Wine cooler shot with the Nikon Z6 on a slider, Desisti 2000w fresnel light, and Laowa probe lens